Why is it auspicious to buy Gold during Deepavali?

The Festival of Lights, also known as Deepavali, is widely celebrated every year by Hindus.  The first day of Deepavali, Dhanteras, is typically a day of peak sales in Gold annually in India.  Dhanteras is a combination of the words, “dhan” (signifying wealth), and “teras” (which means 13th day), and is considered opportune to purchase some form of Gold on this auspicious day.

Why is it auspicious to buy Gold during Deepavali?

The Hindu community views Gold as an embodiment of Goddess Lakshmi, the Goddess of Wealth. Therefore, the ritual of buying Gold bullion or jewellery on Deepavali is believed to invite Goddess Lakshmi to their home and to bless the families with an abundance of wealth.

The legend behind Dhanteras
Once upon a time, King Hima had a son and astrologers predicted the death of the Prince would be on the 4th day of his marriage due to snake bite.

In order to save her husband’s life, the Princess placed all the Gold ornaments in front of the main door to block the snake from entering their palace. With the help of the Gold ornaments, the snake was blocked as their dazzling brilliance nearly blinded the snake.

Thus, the legend of how the Prince was saved from impending death inspired the ritual of buying Gold on the first day of Deepavali. Read More.

This year, we are running a Deepavali special promotion, featuring precious Gold and Silver products. As is commonly known, the Ox is a sacred animal for majority Hindu community, so the Australian Lunar Ox Silver Coin 1oz is on promotion too! Check out our exclusive items here! Grab this chance to get an item from us for additional luck and wealth during this Deepavali!